GEORGE LEVENDIS
SENIOR LEADERSHIP — GLOBAL MEDIA
NETWORKS![]()
Red Bull's Newest Series: A Singer/Songwriter & Producer Competition - How to write an R&B/Hip-Hop hit in 12 Hours?
The CUT is a new music format based out of the U.K. & U.S. Red Bull Media House that pairs unsigned singer-songwriters with emerging producers in a competition to write and produce a new song in 12 hours.
Winners receive a publishing deal and studio time with Red Bull Songs. Red Bull Media House is launching the CUT in key markets in early 2020 across Red Bull TV & YouTube.
Reporting directly to Red Bull’s CEO, the CUT is produced across two key markets, overseeing a 60+ production team and contestants across pre- & post-production.
Website︎︎
Press: Variety︎︎
Winners receive a publishing deal and studio time with Red Bull Songs. Red Bull Media House is launching the CUT in key markets in early 2020 across Red Bull TV & YouTube.
Reporting directly to Red Bull’s CEO, the CUT is produced across two key markets, overseeing a 60+ production team and contestants across pre- & post-production.
Website︎︎
Press: Variety︎︎
Acun Medya are format producers of entertaining and high-quality content. With 2000+ hours of annual prime time broadcast television their worldwide formats include Bake Off, Come Dine With Me, Dancing with the Stars, Deal or No Deal, Fear Factor, Got Talent, My Man Can, My Style Rocks, Ninja Warrior, Power of Love, Rising Star, Survivor, The Voice, The Voice Kids, and Utopia.
Working alongside the Principal and CEO, as the Chief Operations Officer we scaled the EXATHLON sports-reality entertainment format globally by overseeing daily operations and strategic initiatives that defined business, legal, creative, digital and commercial strategies.
Launched Acun Medya in Mexico with breakout ratings hits EXATHLON & The Voice on Azteca Uno.
Website︎︎
Working alongside the Principal and CEO, as the Chief Operations Officer we scaled the EXATHLON sports-reality entertainment format globally by overseeing daily operations and strategic initiatives that defined business, legal, creative, digital and commercial strategies.
Launched Acun Medya in Mexico with breakout ratings hits EXATHLON & The Voice on Azteca Uno.
Website︎︎
As a leading Media and Entertainment Executive at Sony Music Entertainment/Syco Entertainment I reported directly to Simon Cowell regarding global growth strategy for TV and Intellectual Property.
▸ Earned “Best International Program Sales” – X Factor aired in 168+ markets – 2015 Broadcast Award.
▸ Got Talent recognized by Guinness World Records as the world’s most successful reality format.
▸ AGT aired in 186+ markets.
▸ Got Talent pioneered the international format business into China.
▸ Other formats managed globally: The Investigator, Keep It In The Family, La Banda, Beat The Brain, Red or Black, Food Glorious Food.
Delivered a 100% revenue increase, doubled market sales and secured double-digit growth per annum for all ancillary, new business and sponsorship income.
▲ X Factor grew from 25 to 56 markets
▲ Got Talent grew from 25 to 72 markets
Website︎︎
Press︎︎
▸ Earned “Best International Program Sales” – X Factor aired in 168+ markets – 2015 Broadcast Award.
▸ Got Talent recognized by Guinness World Records as the world’s most successful reality format.
▸ AGT aired in 186+ markets.
▸ Got Talent pioneered the international format business into China.
▸ Other formats managed globally: The Investigator, Keep It In The Family, La Banda, Beat The Brain, Red or Black, Food Glorious Food.
Delivered a 100% revenue increase, doubled market sales and secured double-digit growth per annum for all ancillary, new business and sponsorship income.
▲ X Factor grew from 25 to 56 markets
▲ Got Talent grew from 25 to 72 markets
Website︎︎
Press︎︎
As General Manager of the ANT1 Television Network, I provided strategic operational management & financial control that delivered the succession plan for the No. 2 television network in Greece with satellite feeds to Australia, Europe, U.K., Cyprus, Canada, & the U.S.
▸Minimized losses from the Greek economic crisis.
▸Updated and repositioned station programming and branding.
▸Drove digital transformation with the launch of an on-demand platform with world-wide, digitally aligned partner stations, and initiated Web TV in Sept 2009.
▸Judged the first 3 seasons of X Factor Greece.
▸ Won International Promax and Greek Advertising Awards. Developed a breakthrough creative strategy and television promos.
▸Introduced block programming for HBO, Fox, ABC/Disney, and Paramount series to adapt viewing commitment.
▸Secured & reintroduced a sporting content strategy to the broadcaster securing blue chip content. Negotiated bids and contracts with Formula One, UEFA Europa League and the National Basketball League.
BRAND GROWTH
▲ 14.7% to 18% in AUDIENCE LOYALTY & key demographic ratings.
▼ 15% Overhead Reduction.
▼ €30M Cost Reduction
Website︎︎
▸Minimized losses from the Greek economic crisis.
▸Updated and repositioned station programming and branding.
▸Drove digital transformation with the launch of an on-demand platform with world-wide, digitally aligned partner stations, and initiated Web TV in Sept 2009.
▸Judged the first 3 seasons of X Factor Greece.
▸ Won International Promax and Greek Advertising Awards. Developed a breakthrough creative strategy and television promos.
▸Introduced block programming for HBO, Fox, ABC/Disney, and Paramount series to adapt viewing commitment.
▸Secured & reintroduced a sporting content strategy to the broadcaster securing blue chip content. Negotiated bids and contracts with Formula One, UEFA Europa League and the National Basketball League.
BRAND GROWTH
▲ 14.7% to 18% in AUDIENCE LOYALTY & key demographic ratings.
▼ 15% Overhead Reduction.
▼ €30M Cost Reduction
Website︎︎