Red Bull's Newest Series: A Singer/Songwriter & Producer Competition - How to write an R&B/Hip-Hop hit in 12 Hours? The CUT is a new music format based out of the U.K. & U.S. Red Bull Media House that pairs unsigned singer-songwriters with emerging producers in a competition to write and produce a new song in 12 hours.
Winners receive a publishing deal and studio time with Red Bull Songs. Red Bull Media House is launching the CUT in key markets in early 2020 across Red Bull TV & YouTube.

Reporting directly to Red Bull’s CEO, the CUT is produced across two key markets, overseeing a 60+ production team and contestants across pre- & post-production.

Press: Variety︎︎


2005 - 2008

In the face of the rise of Napster and the digital revolution, my role pioneered an innovative response to international artist marketing strategies for the evolving marketplace.

▸Managed the impact of merging corporate climates between the Sony and BMG cultures.
▸Drove international marketing and PR strategy success for Sony’s “Global Priority Artists” (including Beyoncé, Bob Dylan, Bruce Springsteen, Justin Timberlake, Alicia Keys, Shakira, John Legend, P!NK, Chris Brown, Pearl Jam, Foo Fighters, and Kings of Leon to name a few).

▸Aligned budgets and spent to Sony BMG companies’ interests.
▸Coordinated and communicated globally across all Sony BMG companies’ international footprint.



2003 - 2005

Created the first independent company to embrace a 360° artist model that managed every area of an artist’s creative output.

Captured 15% market share within 3 years rising quickly to no.1 independent company status in a market dominated by local repertoire, becoming the most admired, aggressive and creative label with continuing market dominance.

Produced and judged the Star Academy/Fame Story format with 40% average and 70-75% final viewer share across 6 channels.

Secured the company’s first no.1 record in the first six months, first Greek World Music Award, and 40+ Gold/Platinum singles and albums.



1999 - 2003
Directed Arista Records International artist marketing campaigns and PR strategy working alongside Clive Davis, Antonio LA Reid and Sean Puff Daddy Combs. Artists included Whitney Houston, Carlos Santana, P!NK, Usher, Puff Daddy, TLC, Outkast, Prince, and the Notorious B.I.G. to name a few.

Multi-Platinum Global albums included:
Santana - Supernatural
Whitney Houston - My Love is Your Love
Whitney Houston - Greatest Hits
P!nk - Can’t Take Me Home
Outkast - Stankonia
Outkast - Speakerbox
Usher - 8701
Puff Daddy - Forever
P Diddy & the Bad Boy Family - The Saga cont..

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