Red Bull's Newest Series: A Singer/Songwriter & Producer Competition - How to write an R&B/Hip-Hop hit in 12 Hours? The CUT is a new music format based out of the U.K. & U.S. Red Bull Media House that pairs unsigned singer-songwriters with emerging producers in a competition to write and produce a new song in 12 hours.
Winners receive a publishing deal and studio time with Red Bull Songs. Red Bull Media House is launching the CUT in key markets in early 2020 across Red Bull TV & YouTube.

Reporting directly to Red Bull’s CEO, the CUT is produced across two key markets, overseeing a 60+ production team and contestants across pre- & post-production.

Press: Variety︎︎


2018 - 2019
Acun Medya are format producers of entertaining and high-quality content. With 2000+ hours of annual prime time broadcast television their worldwide formats include Bake Off, Come Dine With Me, Dancing with the Stars, Deal or No Deal, Fear Factor, Got Talent, My Man Can, My Style Rocks, Ninja Warrior, Power of Love, Rising Star, Survivor, The Voice, The Voice Kids, and Utopia.

Working alongside the Principal and CEO, as the Chief Operations Officer we scaled the EXATHLON sports-reality entertainment format globally by overseeing daily operations and strategic initiatives that defined business, legal, creative, digital and commercial strategies.

Launched Acun Medya in Mexico with breakout ratings hits EXATHLON & The Voice on Azteca Uno.



2011 - 2018

As a leading Media and Entertainment Executive at Sony Music Entertainment/Syco Entertainment I reported directly to Simon Cowell regarding global growth strategy for TV and Intellectual Property.
▸ Earned “Best International Program Sales” – X Factor aired in 168+ markets – 2015 Broadcast Award.
▸ Got Talent recognized by Guinness World Records as the world’s most successful reality format.
▸ AGT aired in 186+ markets.
▸ Got Talent pioneered the international format business into China.
▸ Other formats managed globally: The Investigator, Keep It In The Family, La Banda, Beat The Brain, Red or Black, Food Glorious Food.

Delivered a 100% revenue increase, doubled market sales and secured double-digit growth per annum for all ancillary, new business and sponsorship income.
▲ X Factor grew from 25 to 56 markets
▲ Got Talent grew from 25 to 72 markets 



2005 - 2008

In the face of the rise of Napster and the digital revolution, my role pioneered an innovative response to international artist marketing strategies for the evolving marketplace.

▸Managed the impact of merging corporate climates between the Sony and BMG cultures.
▸Drove international marketing and PR strategy success for Sony’s “Global Priority Artists” (including Beyoncé, Bob Dylan, Bruce Springsteen, Justin Timberlake, Alicia Keys, Shakira, John Legend, P!NK, Chris Brown, Pearl Jam, Foo Fighters, and Kings of Leon to name a few).

▸Aligned budgets and spent to Sony BMG companies’ interests.
▸Coordinated and communicated globally across all Sony BMG companies’ international footprint.



1999 - 2003
Directed Arista Records International artist marketing campaigns and PR strategy working alongside Clive Davis, Antonio LA Reid and Sean Puff Daddy Combs. Artists included Whitney Houston, Carlos Santana, P!NK, Usher, Puff Daddy, TLC, Outkast, Prince, and the Notorious B.I.G. to name a few.

Multi-Platinum Global albums included:
Santana - Supernatural
Whitney Houston - My Love is Your Love
Whitney Houston - Greatest Hits
P!nk - Can’t Take Me Home
Outkast - Stankonia
Outkast - Speakerbox
Usher - 8701
Puff Daddy - Forever
P Diddy & the Bad Boy Family - The Saga cont..

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