In the face of the rise of Napster and the digital revolution, my role pioneered an innovative response to international artist marketing strategies for the evolving marketplace.
▸Managed the impact of merging corporate climates between the Sony and BMG cultures.
▸Drove international marketing and PR strategy success for Sony’s “Global Priority Artists” (including Beyoncé, Bob Dylan, Bruce Springsteen, Justin Timberlake, Alicia Keys, Shakira, John Legend, P!NK, Chris Brown, Pearl Jam, Foo Fighters, and Kings of Leon to name a few).
▸Aligned budgets and spent to Sony BMG companies’ interests.
▸Coordinated and communicated globally across all Sony BMG companies’ international footprint.
Website︎︎
▸Managed the impact of merging corporate climates between the Sony and BMG cultures.
▸Drove international marketing and PR strategy success for Sony’s “Global Priority Artists” (including Beyoncé, Bob Dylan, Bruce Springsteen, Justin Timberlake, Alicia Keys, Shakira, John Legend, P!NK, Chris Brown, Pearl Jam, Foo Fighters, and Kings of Leon to name a few).
▸Aligned budgets and spent to Sony BMG companies’ interests.
▸Coordinated and communicated globally across all Sony BMG companies’ international footprint.
Website︎︎